Small Business Manager – Which Two Things Shouldn’t You Delegate?

When you are managing a small business, you can delegate almost everything. This will free up your time and energy to focus on profit making strategies. Delegation also has the wonderful side benefit of helping your staff to develop their abilities and skills. As you delegate more and more they will be much more fulfilled in their work. You are also sending a message that you trust and respect their judgement. The advantage of delegation is that you can leverage your time by teaching other people to do certain parts of your normal job.
However, if you delegate things that you shouldn’t delegate, you can find yourself in a situation that can cost a lot of money. Whatever business category you are in, you have to get used to the idea that you are not in that business, you are in the business of marketing those products or services.
Marketing is very easy to delegate because everybody wants to do the marketing. If you don’t believe me, try this quick test. Get on the phone to anyone you know and ask them to come up with some marketing ideas. Without much prompting they will give you plenty marketing ideas. Write a promotional piece and ask four people what they think of it. You will get totally swamped with their suggestions and corrections.
“I think it needs a picture of your business.”
“The color is all wrong, it should be darker.”
“The headline would stand out more if you use a bigger font.”
“I like the way you have used bullet points to highlight the benefits.”
It’s amazing. Marketing is one the most important areas of business and everyone has an opinion. One of the responses that you probably won’t get is, “I am not a marketing expert, so whilst I have an opinion, it may not be relevant.”
The moral of the story is to get people to help you with marketing but not to delegate it to them. They can never have your depth of interest in the outcome.
Never delegate your money. There are things that you need to know if you want to grow a strong, profitable business. It is very easy to delegate your cash flow and your budget to a bookkeeper. This means that effectively they are running the financial side of your business. Rather than that, delegate the counting, tracking and reporting of the money but never the spending of it.
If you have a business that has eighty people employed in it and each department is headed by an experienced business expert, then consideration can be given to delegating some of the spending and budgeting. However, until you get to that stage, you run the financial side of the business and sign all of your own checks.

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