How to Revive in a Recession

Banks exist to allocate capital to businesses and consumers smoothly. Instead they ladled credit to whoever wanted it. Banks are supposed to make money by skillfully managing the risk of transforming short term debts into long term cash streams; instead they have been shipwrecked by them. They are supposed to dispense with the flow of cash/credit through economies; instead they ended up blocking it. The costs of this failure have been massive. Last gasp efforts to buoy economies and save financial systems have snared the backbone of public finances. Yet what most experts keep pointing fingers at, is that at a lot of banks not many cared to look at cash flow in the earnings game.
There might be more red ink spilling but what should the entrepreneur do? Hunker down? How do you pick up from the debris of collapsed financial nests and structures? How do you dust off and press on? We can’t mistake the mistake of the banks for personal failure! The sun could be setting on them but not on you. The current financial turmoil has illustrated the point that is is vital to develop multiple streams of income. One job is not enough. one investment ain’t another twig in nest building, one business won’t do. If you are only relying on a salaried income or a single income stream you are setting yourself up to be broke soon and for the most of your life. It’s a fact that millions grow old only to die financially broke. That’s partly because we have allowed ourselves to be herded or have let crisis badger home the point that we have made ourselves sitting ducks to financial turmoil.
Tomorrow is another day! The rules may have been tweaked but you need to continue to stay on course to be your business’s or family rainmaker. There is never a better time to wriggle through the fallen leaves, out of the winters of adversities and rein back to rainmaking. One of the most poorly practiced art in business and entrepreneurship today is today is the art of marketing. How do you stay in the game of making profits while everyone else is being cleaned out?

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